SEO Blog Österreich (eMagnetix)

Alles rund um Suchmaschinenoptimierung und Social Media Marketing

Länge der Suchanfragen nimmt weiter zu

Die User suchen immer spezifischer und die Anzahl der Wörter in den Suchanfragen steigt laufend – dieser Trend ist schon länger vorhanden, belegt wird dies nun durch aktuelle Zahlen von Hitwise.
Folgende Zahlen bzw. Veränderungen wurden in den USA festgestellt:

  • 1 Wort: minus 3%
  • 2 Wörter: minus 5%
  • 3 Wörter: keine Veränderung
  • 4 Wörter: plus 2%
  • 5 Wörter : plus 6%
  • 6 Wörter: plus 8%
  • 7 Wörter: plus 12%
  • 8 und mehr Wörter: plus 22%

Am häufigsten wird mit zwei Wörtern gesucht, hier ist aber auf die Unterschiede zwischen der englischen und deutschen Sprache zu achten.

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3 Reaktionen zu “Länge der Suchanfragen nimmt weiter zu”

  1. SEOnaut

    … und trotzdem gehen 90 % der SEOs auf die Single Keys

  2. Matti

    @SEOnaut, ja und genau das ist eine Sache die ich nicht nachvollziehen kann, wenn Deine 90 % zutreffen. Denn ich kann mit der Optimierung von Wortkombinationen oftmals leichter und auch schnellere Erfolge erzielen. Ein Vorteil für den SEO und für den Kunden.

  3. Daniel

    Kann ich auch bei mir feststellen dass ich zunehmend mehr Suchbegriffe eingebe, dadurch findet man meistens einfach schneller das gesuchte.

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